Compound
Where skincare meets science For Compound, Unruffled explored what happens when skincare is approached as a technical object rather than a traditional beauty product. The concept is built around structure, restraint and material tension. A frosted silver sleeve for the clinical feeling, while technical typography, muted tones and clinical details create a sense of precision […]
Solace
From packaging to accessory What if sunscreen was designed as something to carry, rather than something to store away? For Solace, Unruffled explored how an everyday essential could become part of someone’s personal style. Instead of a basic tube, the sunscreen was designed as a portable object—made to be attached, carried and seen. Daily products […]
Fugazzi Angel Dust
What if packaging were designed entirely through storytelling? Packaging is much more than a box. It is often the first tangible expression of a brand. Before experiencing the scent, using the product or seeing the campaign, the story should already be felt through the packaging. With this conceptual redesign for FUGAZZI Fragrances Angel Dust, Unruffled […]
Nike Air (Concept)
How can ‘Air’ be translated into a packaging experience? I designed two conceptual shoeboxes for Nike, both inspired by the idea of Air, not just as material, but as a narrative. Air PuffA durable, transparent object made of bio-based plastic. Meant to stay, to be reused, to be integrated into your daily life. A collectible […]
Serving Drip
Meet Serving Drip: coffee with a wink of style. Built for Gen Z tastemakers, the name plays on “drip” both the brewing process and a fashion flex. We created a bold brand concept that blends rich flavor with street culture, reimagining the ritual of coffee-making through the lens of a clothing care label. Unexpected, cheeky, […]
Theto
Tetho is a study in minimal hygiene; clean, calm and composed. A micro-clean formula with Brushed Mint Essential, wrapped in materials that feel like a quiet pause: folded silver, matte ivory, graphite type. This is not about luxury. It’s about restraint. Hygiene reimagined as a tactile, visual, and temporal ritual. Design that doesn’t raise its […]
Isa’s
Some brands don’t start with a strategy, but with a story. Isa’s is a deli built on warmth, humour and the kind of daily rituals that bring people together, fresh sandwiches, jokes at the counter, and coffee that’s always better when shared. The branding reflects that energy: bold, lighthearted and made with care. It combines […]
