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Biscuit International
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Serving Drip

Elevate your experience with our previous projects

What we love

Designing product brands that win hearts

Trusted by

Awesome Brands

Isa's
Hoop Union
Tetho
Serving Drip

Elevate your experience with our latest projects

At Unruffled, we are passionate about extraordinary stories. We bring them to life, add a unique twist, and transform them into a brand that stands out. The real magic happens when your story is enshrouded in a stunning design, that captures the hearts of your audience.

How we roll

Concepting

Turning cultural noise into crystal-clear concepts. We think in feelings, scrolls, and soft power. From big-picture brand worlds to viral micro-moments, our ideas move fast, feel fresh, and flirt with the future. Whether it’s the prelude to a rebrand, a thumb-stopping campaign, or the seed of a new product line, we craft concepts that hit where it matters: the heart and the market.

Branding

At Unruffled, we don’t just build brands , we shape cult followings.

We start with a story worth obsessing over, then twist it into something sharp, stylish, and unforgettable. From voice to visuals, we craft brand identities that feel as good as they look; magnetic, sleek and designed to stop the scroll.

Packaging

We design packaging that speaks before it’s opened.
From first sketch to final dieline, we shape every detail: structure, material, finish, into a sensorial experience. Think smart forms, tactile surfaces and print files that translate your brand’s energy into 3D. Whether it’s a minimalist box or a collectible display piece, our packaging is made to stand out in hand, on shelf and online.

From first idea to final unboxing, we shape it all.
Concepts that connect. Brands that last. Packaging that performs.

Let’s call this section “humble storytelling”

I’m Guusje, a passionate and energetic designer with a love for bold branding and eye-catching packaging. I believe in the power of concept development and am not afraid to let creativity run free during the process. With experience in both brand and packaging design, I create visuals that tell a story, spark emotion, and build real connections.

During my experience, I designed for brands that sold their products in retail stores as well as those that built their success online. This gave me a deep understanding of both worlds, the power of physical stores and the fast-moving, digital-first approach of online brands. I learned how to create designs that don’t just catch the eye but also strengthen a brand’s presence, no matter where it lives.

I believe design should excite, inspire, and feel truly meaningful. Not because an algorithm pushes it, but because people connect with the story behind it. At Unruffled, we create with heart—turning ideas into designs that feel right and stand out.

Guusje Somers

Owner of Unruffled

With a touch of fun and the magic of Unruffled, Our creative design studio is bursting with energy and imagination.

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Not Just Pretty.
It's Unruffled.

● Immersive
We don’t just design, we plug in. We think like your team, lead with creative direction and build from the inside out. We don’t just observe the brand, we breathe it, shape it, and bring it fully to life.
● Electric

Creativity that moves fast and hits deep.
We bring bold, scroll-stopping concepts with energy you can feel. The ideas come quick, the visuals come alive, always rooted in culture, always true to your brand.

● Refined
Every detail tells a story. From concept to packaging, we create brand worlds that feel elevated, intentional and built to last. Not just for launch, but for legacy. Thoughtful, tactile and always aligned.