How can ‘Air’ be translated into a packaging experience?

I designed two conceptual shoeboxes for Nike, both inspired by the idea of Air, not just as material, but as a narrative.

Air Puff
A durable, transparent object made of bio-based plastic. Meant to stay, to be reused, to be integrated into your daily life. A collectible that blurs the line between packaging and product.

Air Tight
A recyclable box made of pulp cardboard, airtight sealed. A temporary object designed to complete the product’s journey in a circular way.

Two different interpretations, created with AI.