Across multiple projects for Biscuit International, I’ve developed packaging concepts that translate European heritage into shelf-stopping design for a global audience.

One highlight: reimagining the iconic Dutch stroopwafel for the U.S. market. The concept? “A golden oldie, redefined.” Inspired by Girl with a Pearl Earring and the visual richness of Dutch Golden Age art, we created a packaging identity that pays homage to tradition while embracing modern, minimalist sophistication.

The result is a tactile, elegant pack that wraps the stroopwafel in storytelling: a “gouden oude” that feels both centuries-old and made for now. A fusion of nostalgia and next-gen branding, designed to resonate from museum gift shops to modern grocery shelves.