Biscuit International
Across multiple projects for Biscuit International, I’ve developed packaging concepts that translate European heritage into shelf-stopping design for a global audience. One highlight: reimagining the iconic Dutch stroopwafel for the U.S. market. The concept? “A golden oldie, redefined.” Inspired by Girl with a Pearl Earring and the visual richness of Dutch Golden Age art, we […]
Nike Air (Concept)
How can ‘Air’ be translated into a packaging experience? I designed two conceptual shoeboxes for Nike, both inspired by the idea of Air, not just as material, but as a narrative. Air PuffA durable, transparent object made of bio-based plastic. Meant to stay, to be reused, to be integrated into your daily life. A collectible […]
Serving Drip
Meet Serving Drip: coffee with a wink of style. Built for Gen Z tastemakers, the name plays on “drip” both the brewing process and a fashion flex. We created a bold brand concept that blends rich flavor with street culture, reimagining the ritual of coffee-making through the lens of a clothing care label. Unexpected, cheeky, […]
Theto
Tetho is a study in minimal hygiene; clean, calm and composed. A micro-clean formula with Brushed Mint Essential, wrapped in materials that feel like a quiet pause: folded silver, matte ivory, graphite type. This is not about luxury. It’s about restraint. Hygiene reimagined as a tactile, visual, and temporal ritual. Design that doesn’t raise its […]
Isa’s
Some brands don’t start with a strategy, but with a story. Isa’s is a deli built on warmth, humour and the kind of daily rituals that bring people together, fresh sandwiches, jokes at the counter, and coffee that’s always better when shared. The branding reflects that energy: bold, lighthearted and made with care. It combines […]
