Sleeves design for the Pink Gellac Advent Calendar’26

An advent calendar is retail’s one shot at pure anticipation; 24 little doors, 24 little dopamine hits. For Pink Gellac, we designed the sleeve around a clock motif that travels with the box itself, turning the countdown into a small piece of storytelling before a single door gets opened. We built matching versions for external retailers and the 12-day calendar, each tuned to its own shelf without losing that thread.

Packaging sits at the intersection of design and culture; it’s the first five seconds of brand experience. Our part was the sleeve: concept, layout, materials, finish, all resolved with the box’s geometry and production process in mind, so the files went straight to print without surprises.

Need sleeve design that makes people want to open the box? Get in touch.