Hoop Union
HOOP UNION: Not just a name, but a statement.This is a visual identity for those raised by the game.For the ones who learned discipline on concrete, not in class. Who built style from the streets up. This concept leans into court structure:→ Grid as foundation→ Typography as attitude→ Apparel as the message you carry Created […]
Biscuit International
Across multiple projects for Biscuit International, I’ve developed packaging concepts that translate European heritage into shelf-stopping design for a global audience. One highlight: reimagining the iconic Dutch stroopwafel for the U.S. market. The concept? “A golden oldie, redefined.” Inspired by Girl with a Pearl Earring and the visual richness of Dutch Golden Age art, we […]
Nike Air (Concept)
How can ‘Air’ be translated into a packaging experience? I designed two conceptual shoeboxes for Nike, both inspired by the idea of Air, not just as material, but as a narrative. Air PuffA durable, transparent object made of bio-based plastic. Meant to stay, to be reused, to be integrated into your daily life. A collectible […]
Theto
Tetho is a study in minimal hygiene; clean, calm and composed. A micro-clean formula with Brushed Mint Essential, wrapped in materials that feel like a quiet pause: folded silver, matte ivory, graphite type. This is not about luxury. It’s about restraint. Hygiene reimagined as a tactile, visual, and temporal ritual. Design that doesn’t raise its […]
